Your fire is real.
Your message is getting lost in smoke.
I help mission-driven organizations uncover their authentic narrative through ethnographic research and reveal what makes them distinct.
You're doing powerful work.
But when you try to explain it—in grant proposals, on your website, to potential partners—something gets lost.
The message gets muddled. The impact gets buried under jargon, borrowed language, and trying to sound like everyone else.
That's smoke.
And it's obscuring your fire—the real passion, mission, and transformation at the heart of your work.
I help mission-driven organizations clear the smoke and let their fire shine.
Remove the Smoke. Let Your Fire Burn Clearly.
I'm an anthropologist before I'm a marketer.
I studied anthropology before marketing—learning to understand meaning and culture before I learned strategic communication. This blend of social science and narrative strategy helps me see patterns others miss.
I excavate the layers beneath your pitch and help you articulate the story that makes people lean in and say, "Finally, someone who gets it."
The Fire Framework™
8-10 Week Ethnographic Discovery
A comprehensive engagement to find your fire, clear the smoke, and build narrative architecture that lets your mission burn clearly and authentically.
Ideal for mission-driven organizations struggling to communicate their impact with clarity.
What You Receive:
✓ Ethnographic stakeholder interviews (8-20 people)
✓ Content audit and smoke analysis
✓ Comprehensive narrative architecture (40-60 pages)
✓ Audience-specific messaging matrix
✓ Implementation toolkit
✓ Training and handoff
Investment: $24,000
Founding Rate (through March 2026): $12,000 | Limited to 5 founding engagements
Ready to Discover Your Fire?
Book a free 30-minute discovery call to explore whether The Fire Framework™ is right for your organization.
No sales pitch. No templates. Just honest conversation about whether this work can help.